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Je doet veel moeite om potentiële klanten naar je website te trekken. Je strooit met visitekaartjes, zorgt dat je flyer overal ligt, adverteert in een huis-aan-huisblad en twittert bijna iedere dag. Dat werkt. In de statistieken van je website zie je dat de bezoekersaantallen stijgen. Maar wist je dat potentiële klanten afhaken als je fouten maakt in de tekst op je website? Uit onderzoek blijkt dat fouten afbreuk doen aan de begrijpelijkheid en geloofwaardigheid van je boodschap. En aan je imago!
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